ABM (Associate Brand Manager) Representatives from Johnson & Johnson stopped by at Rutgers Business School and gave an informative presentation about their Consumer Marketing CO-OP Program
Joel Paulino, who is a Rutgers-Newark alumnus, currently is an ABM for Aveeno® Baby and Aveeno® Hispanic at Johnson & Johnson. He introduced the values of J&J and how the credo was written 72 years ago and still is implemented today. The core of J&J’s culture is commitment to the well-being of customers, employees, communities and stockholders. Working at J&J means to “BE VITAL” and to be seen for the value you bring. In regards for working at J&J, Joel highlighted that “J&J is about maximizing potential…. Employees are owners of their careers”. When Joel was asked by one of our MMS members about skills to work on as a marketing major, his advice was to be a leader and have passion. He emphasized the importance of understanding the basic marketing principles as well as strengthening analytical skills in terms of analyzing sales and financial data.
Brian Thibault is currently an ABM for Lubriderm® at Johnson & Johnson. Brian’s role at J&J consists of analytical, strategical and creative work. Brian spoke on how the benefit of working in the field of brand management is that it is cross functional and essentially the center of the company. A vital task in brand management is analyzing information to produce forecasts that drives a business. He highlighted a benefit for working at J&J is that it is an entrepreneurial company. ABMs have the ability to pose and pitch their own ideas for a brand and can set a strategy for that particular brand.
Brian was courteous to share some interview tips with the audience:
- “Know your story – who you are, what you want to be”
- “Know what your desired position is about”
- “Be familiar about the company’s credo”
- “Show passion and energy”
- “Most importantly, BE YOURSELF“
ABOUT THE JOHNSON & JOHNSON CONSUMER MARKETING CO-OP PROGRAM:
J&J’s Co-op program is a semester long program, a total duration of 6 months. Day-to-day tasks consist of analyzing consumer trends and marketing programs. During the program, participants will work on a strategic project to develop a formula or recommendations for marketing programs and strategies. The benefit of the Co-op program is that the majority of the participants involved, transition and are selected for J&J’s Marketing Leadership Development Program. This program is a 2 year rotational program with exposure to multifunctional areas of company operations.
For additional information about careers and opportunities at Johnson & Johnson, please visit HERE.
The Marketing and Management Society would like to thank Joel and Brian for their awesome presentation and taking time to converse with attendees after the event!